|
After Watching Video ,"
Get #1 Google
Rankings "
For Highly Competitive Keywords and
Out-Rank the " Big Boy Companies "
|
in this video talked the Dave Fox , about negatives unfortunately one of , Dave'sites was hit really hard with , negative SEO and it had sort of a , cascading impact on his portfolio of , sites so we talked about how to deal , with negatives we talked about the , google disavow tool and we talked about , you know what you should be doing Ina , regular basis to hopefully prevent , negative SEO from impacting you so let's , get over to the discussion now what's up , it's Doug here I'misting with my , friend Dave how you doing in this video , we're gonna talk about what to do when , your site gets hit with negative SEO and , sort of like the process to take and , also a little bit about what happens , when your site gets hit with the manual , penalty so right Dave this is a dramatic , topic and I'vie sort of been you know , mentioning negative SEO on the YouTube , channel for awhile and you know used , to not really pay much attention but in , recent times I'Webern paying a lot more , attention so can you just give us a , little intro on how and why you have , experience in this area well last , Christmas or this past Christmas goat , manual penalty from Google that , basically took down thereof my sites , like in one day and so it was just like , hi we noticed your sites have kind of , bad linking profile and we're gonna have , to penalize you for that and I was just , like at first when Is aw it I was like , oh maybe that's not too bad like they , you know I get message sin webmaster , tools or search console often enough so , I did'think that it was like the end , of the world but it turns out it , actually was the end of the world okay I , was like it took like a few hours I'm , like hey wait second and then this , hit the fan kind of thing right and , by the way most of your traffic it came , from like organic search traffic right , so yea hall of it all right , so like percent or higher right oh , yeah like W percent all right so bad , deal and basically your earnings went , from like pretty good to like almost , nothing yeah well Christmas luckily I , guess I just got my Christmas sales in , and then this happened , on Christmas so it was like end of the , month I'm like yeah December was pretty , good I made like good money like I , normally do on in December and then got , the penalty and then things just like , plummeted terrible all right well , luckily we can say you'vie recovered your , earnings are back the traffic is , basically back and what we're going to , talk about today is sort of a few , definition sand then we're gonna talk , about like how you recovered so we have , about twelve steps to go through and , we're gonna try and be pretty concise , with this and avoid our normal rambling , discussions yeah hopefully everyone will , appreciate that so first off the bat can , you just quickly define like you know , grey hat black hat white hat yeah I mean , white hat is where you do everything , basically like on the level you don't , screw around you do it like you don't , like do anything potentially hazardous , with your sights you just are doing , everything pure as driven snow , that's the white kind of like tag and as , compared with black hat which is where , you start doing things that Google might , have problem with and if it does have , a problem and it does notice those black , hat things you'redone that for a , temporary amount of time can benefit you , a lot but if it sees those things it can , just like destroy you within like a day , oh and then gray hats in the middle , right and Allie'm gonna do quick tweak , and clarification there'obviously a , lot of like different opinions on white , hat and gray hat and you know what some , people even say don't build back links , like outdoes't even matter like if they , naturally come great but don'worry , about it so quick clarification at least , you know my opinion , white hat is it follows the google , webmaster guideline sand essentially , that says you know you're not doing , anything where you're trying to build , links for Seethed's sort of their , guideline in my opinion black hat is , actually like illegal stuff so that is , like hacking someone's site you know , inserting code like doing something , where you could like go to jail and , that's black hat in my opinion and grey , hat is you know somewhere like you know , violating the terms of service from like , Google bu tit's not illegal you're just , build ranks and you can't go to jail , or any of those activities gray hat , activities so that's my definition but , everyone honestly I mean there's a lot , of debate out there so wellie think also , it'swarthy mentioning that there's like , the idea of black hat being something , you can use as like a webmaster to like , get ahead quickly or whatever so just , kind of like illegal stuff then there's , black hat where it's like it's being , done to you hence the negatives thing , got it got it okay so and as far as like , back links for niche sites mean do you , think they're necessary for niche sites , I mean we'vie had this debate ongoing , about this where you'vie always been , encouraging me to try to get them and , I'vie been kind of being Who I am and , not being like extremely social with , people and wanting to reach out to them , I kind of just ignore that fora while , basically'vie been not doing them for a , while but eventually finally like I'm , sort of doing them because it just it , does have like an effective it does , benefit to do them if you do them right , cool in this is a little teaser for the , next video where we're actually going to , talk about the white hat outreach that , you have been doing and it sounds like , you'vie you know doubled your traffic , doubled your revenue on that particular , project so super interesting in an , upcoming video but back you are our , issue of the day which is figuring out , what to do with this manual penalty so , when you first got the penalty like I , guess what did you do how did you figure , out that it maybe was due to negative , SEO or something else well the penalty , does have a link well when I got the , penalty I held a link to a video that I , guess is pretty old it was from like , Matt Cut ts from my saying like hey , welcome to this video if you're if , you're watching this video it's because , there's some issues with your site and , it has something to do with you being , involve din some link schemes and you , probably should'thieve done that but , you have to fix it and depth at a time , like what the hell like seriously what , the hell is this and then that was like , the first indication that it was like , more serious and I was just starting to , get a bad feeling right yeah gotcha and , since you Warren't big on link building I , mean you probably had a hunch that you , did't build those links that was the , problem was something else right , but yeah like I went into occasionally I , would like checkout my links to my site , search console but not being a big , back link person I'just like and , whatever it's like those things come and , go or whatever they're just there and I , Haydn'really closely looked at them but , then when I looked at them closer like , because you can download the whole you , know like spreadsheet of them or , whatever and I was like oh oh like , there'SA lot of them and they're bad , and that'just the tip of the iceberg , so that was where I was like like , this is like not good , go tit so how do you tell like the good , ones from the bad ones well it's pretty , I mean people have asked me that lately , CZ you know I'vie been complaining about , this lately and it's like you can pretty , much tell because mean there's a , couple rules to go by where you know if , you did't intentionally make them and , you're not aware of them then they're , probably not good because why are they , even there you know like if you did't , go out of your way to get them then , chances are they're being there they're , not there for a good reason and the , other thing is you can just look at the , kind fondle like wait a second like , that domain name looks a little bit off , I'vie been like manually checking all , them now so like I can see what which , ones are bad and usually if something , has some kind of garbling sounding , domain name that'SA pretty good , indication of it being bad like so for , instance it'd be called like you know , monster truck jam dot X Y Z dot ninja , kind of thing it'just like some weird , thing like that right I was going to say , I'vie had this happen Tao few of my site , and yet there's alto Oxus sites a lot , of dot biz sites lot of info sites , just yeah not typical URLs that you , would see it may just be like a jumble , of letters that dozen't spell anything , with a bunch of numbers on the end or , yeah international a lot of , international you Ariel's too so they , just they look weird now I mean you , mentioned if you did't build the link , and you see slink it's probably not a , great one to have and I will say you , know if your site's pretty good you you , probably will get couple links here , and they're just people linking to your , site because it's a good resource , hopefully and those will look like , actual websites and when you go look at , the link you'll see like norm , website when you look at these links , right usually it's like a weird site , with like a bunch of weird links on that , page yeah like I mean that's where that , that'sphere the negatives comes into , play because I thin knot all of them , have those odd sounding domain names , like some of them are like be like that , the tree conservatory of like Dayton or , something you know like dot org and then , you go to it and it's just like pictures , and weird links like all the way down , and it's nothing like the name would , imply so those are kind of ones where , I'milker hey wait second someone's , purchased that domain use it as spam , like domain and then spamming me with , that domain so I'm like that seems , little more intentional than just like , your average robot doing something shine , of randomly okay so and you alluded to , like a spam attack so can you kind of , describe like why someone would do that , like what it looks like from your , perspective yeah I mean I guess the , thing that I can include into as I'm , sorting through all these like thousands , there's literally because if you don't , keep track of these links they add up , pretty quickly and Think they're , proportionate to like if you're making , money then people can see you out there , and then ascertain percentage of people , are bad and they will spam you and so , yeah as you're going through the links , you're you're realizing that you know , like these links are you know'vie been , put thereby someone to like spam you , and then you think why is someone , spamming me what's the point of this and , point of it obviously is once you get , like for me that the threshold was like , 8,W links so once you get to about , 8,W crappy links the penalty is like , triggered and then it just that's when , you get you know you get screwed up so , that's sort of like why people are just , kind of like sending more links to you , and like they're they want you out of , the way so that if you're ranking for , like best fridge magnet suddenly you , just disappear and then they can popup , into that spot it's like an unethical , way of like gaining like ranking this or , whatever so right go tit so and again I , have seen this on several of my sites , and what what happens right like because , it usually will maybe have a look at our , back link profile like once a quarter or , something like that , hopefully like you just out of curiosity , you have a look you know and on a chaffs , for exam , that's kind of the one I used to check , out back links you'll just be going along , maybe some growth rate and then all of a , sudden you'll see like big spike with , like several hundred link sand in one of , the cases that observed was you know , basically someone redirected like W , redirected about different sites to , my site and then it just you know all of , a sudden I was like why do I have like , all these new links that are W , redirects this is really very strange , and I just you know I disavowed them , which brings me tithe disavow tool so , can you sort of like tell us about the , disavowed tool and like your experience , wit hit's sort of like how you took the , list of like bad links and then what do , you do with it , well once you'vie compiled your list , there's a certain format that you need , to ad hereto in order to like submit it , to the disavow which I guess I'm not , sure if it's common knowledge but then , again don't even think that this about , tool is common knowledge so it's like , first of all you have to know about the , tool the fact that it's there then you , ha veto upload file in specific , format and if you don't then the file is , kind of invalid so Think Google , probably has these these instructions , somewhere think watch the YouTube , video or something about it but it , probably wan't Google like Google kind , of like spreads out information in weird , places so it's kind of hard to like get , all the information you need to like , find out what to do but once you have , the list then you have to upload it to , the disavow tool it's theoretically , really easy it's just like make the list , upload it you're done yeah it's a text , file yep and I was gonna say have I , think like in the thread of emails that , Google may send you they have links to , like the video that you watch with Matt , Courtesans then they have links from , there to the disavow tool the format and , like Is aid I'vie read through the , documentation so yeah the format is , quite simple like you list the URL on , one line text file'll put links for , all this stuff by the way and then you , could actually disavow like every link , fro ma specific domain so you would just , type in yeah domain colon and then , whatever the domain is and then any , layer from that domain is not recognized , so it's a quick write to just like you , know narrow down your blinks so , you submitted though , and then what happens after that how , long doe sit take for that file to be , like evaluated or whatever okay well , here's the thing so like for one thing I , did I did all like domain level disavow , so like I did't even but think the , first few times I did it I had like , every link in there it'SOS there's like , 8,W links in this file and I went , through them all manually so it took me , like days and stuff to do that and then , eventually I'm like you know what this , whole like domain level thing makes a , lot of sense because lot of times , these domains would link like dozens or , hundreds of times to me so I'm like this , guy needs to be disavowed at the domain , level for Suarez like why would I not , disavow this guy at the domain level I , don'twat anything this guy does to , come come and get me so like I did that , and that's shortened the list a lot to , like you know maybe like OR W , domains but in that it would contain you , know the 8,W actual plainest all , that all the links so basically you , consolidated the huge list down tithe , domain level yeah to make it more , manageable you knew right whole domain , was bad yeah right oh yeah okay then , basically like you submit it and the the , fun part is that you don'TKO when , Google actually like takes a look at it , there's no like we'vie seen this there's , none of that so it's like it's Justin , there like in the in the disavow tool , like waiting to be gone over and the , thing the other thing that makes it , additionally kind of confusing it's like , in search console you expect those links , maybe to disappear because they'vie been , disavowed but I don'think they , necessarily do they just still sit there , and they kind of like swirl around but , I'm not sure if they disappear they , don't all the links are still listed , there right so interesting now how often , did you disavow or how often should you , disavow if you're seeing like these , negative SEO links: yeah I do it every , like I'm trying to do it every two , month snow because yeah if you go to a , traps and you look at the new links to , your site and you start seeing like hey , there'S's links day being added to my , site that's probably not good because , for me I only get like one or two , back links a month that are really good , so getting W links a day from somebody , is not good , I'vie to look at that and I see that a , lot actually like with my sites is just , like you know you lose links to so like , there'll be like new ones and like , you lost you but if you start seeing , that trend , and you you're like looking at that I , think that's bad that's a sign that you , should be like disavowing obviously more , often because that's gonna pile up , pretty quickly yeah it's like it's crazy , because you know like that this is sort , of like if anyone's watching this and , they wan tit to be like a asshole they , could just they could go over to Fiver , and like you know that's how you do it , you just like go to fiber you buy like a , million backlinkspackage for$W and , then just like launch them at your , opponent and then the guy on Ferris , just like well I don'CARE I don't know , I'm not gonna ask like I don'TKO I , could ask too many questions so he's , just gonna do what you pay him to do and , with his back links and just toss , the mat whoever so once you get those , million backlinkslike coming your way , then it's like Id on't know if there's , literally a million but if there is it's , like that'SBA news too that would be , bad yeah but like I don'that's the , whole like Think industry of like the , negative Nowhere it's like there's , there's a bunch of like people on Fiver , that do that it's supposedly good for , your SEO back links but when you're , getting them but by like the hundreds of , thousand sit's obviously gonna cause , problems but I think some people my , hunch is that some people go on there , and they just do that to like mess with , their competition like if you're doing , that bad that's bad and Id on't like you , because that's that's actually horrible , you're so the the other thing that , want to point out is you know while , that's true what you said you know , people could go buy those links Google , does a really good job figuring out , these bad back links and like they just , don't recognize them so I think like in , the last two years or so Google has , gotten like really good at figuring , those out so for a long time I mean you , can kind of ignore it but at some point , there's some threshold and that I mean , that's why we're talking about this like , yeah if you have a site going for and , it's doing well fora few years like , there's a good chance you'vie accumulated , like some negative Overtime maybe , you haven't noticed maybe it's not even , like pure negatives maybe it's just , some people building links to random , site I'm not sure like the motivation , for that yeah but there I mean I have , heard of like just links like showing up , and it did't , to be like pure negative SEO but it's , just like ABA full of links so the , point is people don't go waste your , money like if you're trying to Beau jerk , don'tog waste your money trying to do , this on Fiver because like if someone's , paying attention they just disavow the , links and then they may not even be , recognized by Google anyway however if , the person is very persistent they may , be able to like reach the threshold or , something like that but anyway I just , wanted to point that out so there'snot , a flood of people trying to do negative , well I mean like the whole premise of , those links is to do them on yourself so , it improves your site so it's like , that'st he kind of like false premise of , those those package sand either if , you're doing it to yourself or to , someone else it's like if you're , watching this it's just like don'Don't , buy those packages or I used to buy them , so I mean like'm guilty if it's due in , the beginning when Iowas like hey what's , Fiver and oh look he's like you're , gonna get these awesome links like , remember that and I was like don't do it , Dave don't yeah don't do that , and I did it occasionally just and for , all I know I'm like talking to myself , here you know it was me all along right , so I don'TKO if that was like some , package that I bought like four years , ago that the guy still has the button is , still green and there's still links , shooting out of it but also it's like , there's another thing there's a lot of , porn links well actually Id on't know , Google shows you the porno think it , does show you get porn links actually , but there's if there's a lot of bad , links lot of them I fin dare like porn , links now so it'slake it's not just , weird you know like shifty sites that , don't that don't really have any purpose , it's also just like mega porn dot biz is , linking to you like a thousand times and , like can see why Google would if that , was happening like regularly and you had , all those links Google's gonna , eventually ban you because they don't , like it's just robot it's just AI so , it's not if they just think this is bad , like they can't you know what are they , gonna do right so let's sort of wrap it , up here now you disavowed you figured , out how to disavow in you were able to , recover your site so at some point you , had to like submit your site for , reconsideration right so how does that , work that's the thing do you like it's , it's the whole the whole process is a , little bit like mysterious to Meir know , someone apparently reviews the the lists , at some point and then you get message , from Google saying you know you'vie been , either the penalty's list , or penalty remains based on their , assessment of your links that you'vie , submitted and I'vie been told I'm not , sure if this is true because Google , really dozen't have alto of information , on this but like the people that do that , aspect like the like in MI have , whole rant about this but essentially , like when you try to contact Google , through like different channels search , console is like the hardest people to a , contact like'll tell a quick anecdote , if I may about what Google Suites , I don't even heard of that that's like , the set of tools is alright yeah there's , like new business Google business , account and got it because was , panicking and trying to get ah old of , Google to ask them questions about the , disavowing and stuff like that and , Google Suites gives you your own like , W/7 like helpline sou remember calling , that helpline after I paid for dual , suite so I did't want Just paid for , it so I get the helpline and then I was , talking with people in the helpline I , was like yeah so my sites got hit by , this penalty and they're like oh no that , sucks like what happened I'm like you , guys did this this was you and and , they're like what what are you talking , about I'm like yeah like search console , blah blah blah penalty disavow and and , the guy and the guy was just like had no , clue what was talking about he's just , like we'vie never heard of this we'll , talk to our team like so it's within the , Google Suites thing they have like no , knowledge of search console and to the , record everyone that I'vie talked to has , no knowledge of search console except , for like a very few select people like , that dude who's on YouTube that does the , webmaster chats forget what his name , is but Think he's like the one guy on , the planet who like seems to know , anything and that'shy people goon the , webmaster chat and like just like beg , him to help him look at the one guy that , knows anything but uh yeah seriously , like what the search console world is , very like like under staffed guess you , could say as far as I'm concerned and , I'vie been told that it's just like , they're out on an island somewhere , anyway so you submit it and then at some , point you get the you know Google tells , you the result of your submission and it , took me like months to get them sites , back because they rejected me a bunch of , times like my once I got back , immediately within like a week so that's , I had like a maybe two-week like low , in that like drop or two weeks the , other sites were like a month and then , like month and half but they kept , rejecting me and I was just like trying , to that was my , I could't figure out why they were , rejecting me because I was working on , this like constantly and you know like , losing money by the day and so I was , freaking out and there is nobody really , to like you know like help me so I just , got lucky eventually there's people to , do penalty like removal things and you , know those are the people I was turning , to you at that time to like possibly pay , them like shitload of money to like , help me remove the counting so I was , just like well maybe that's what have , to do in order to get the penalty lifted , CZ nobody can help me , but eventually I just spent like , hours doing it myself and then got the , penalty lifted so okay so in you submit , it for reconsideration and then you hear , something back in some indeterminate , amount of time carries and then if you , get rejected was your action to disavow , more links basically yeah ha veto , reassess this list and like figure out , what I missed on here yeah just like , basically pile on more links because , there's it wan't enough or something , like that alright and then once your , sites were accepted you read they were , reconsidered and then Google said yes , they look fine now how long did it take , for the traffic and rankings to return , I'd say like within a few days they're , back to where they were it's just , hilarious right because it'just like , you're going along and then just like , you hit the bottom and you alive you , have like two users Ada from like , thousands of users day just like top , W - it's just like - for like a month , they're basically just like stepping on , your like they just holding underwater , you know like you're nobody can see you , in that but you're there but nobody can , see you right and then when you get you , know reconsidered and you're back the , penalties removed it's just like Oh , everything's fine like you just like , cruise back up to the same level and , you're just Lakeisha that's funny like , that'crazy it's really weird because , now it'slake you're just back in that , you're back in the Seeps people can , see you again whereas you were invisible , for like all that time it'just like , it's just crazy because you're trying to , think of like you know how that whole , process works like I'm just invisible , now like I'm still there you can do it , you can type me in I'm there but like , nobody can see me right so and then then , all the sudden they're just like a buddy , you're the best go back to where you , were and you're like thanks right right , and by the way this sort of like , it does couple things and we'll we'll , wrap up he rebut you know number one , there was another big I mean lot of , people were penalized in therefrom , you know from time to time it looks like , maybe a year every two years Google has , like a big set of manual penalties and , they sort of make an example of a , certain like group of sites or a certain , group that doe slink-building a certain , way got caught up in like W and , with private blog network sand you , know my sites went Dona lot of my , peers their sites went down is you know , a big deal so like I said every few , years there seems to be like some other , set that is identified and then Google , will take big action and I mean it , scares a lot of people from doing , certain things right so it's it's , effective in that sort of fear aspect , there's another site called ten beast , that saw like similar fate and they , were able to disavow some set of their , links and then recover their site too so , this stuff does happen negative SEO is , real the other part is and I don'TKO , that ten beasts added a negative SEO , problem by the way but they disavowed , links and the point is if you have like , links going to your site and it's , penalized you can recover it like , through your persistence righto mean , it's basically it was your livelihood , your your full-time income like you , needed to recover these sites and you , work through the list and submitted it a , few times and then you were able to , recover your sites so I mean you can , recover a site if it gets penalized , whether it's you know whether you're , doing gray hat or or not I will mention , I wan't able to recover my sites , because basically all of the links that , I had back in the day were private blog , network link sand like right if I , disavowed all of those links there would , be none left , yes so there was Oman Just I moved , on , basically so right anything else to add , about disavows or negative SEO or , anything Dave would just like in , conclusion and say like if your if this , happens to you like you're gonna want to , jump out a window , probably , if it's you know if it was anything like , my situation was like going literally , going crazy but you just ha veto stay , calm and like you know just just react , in a strategic way where you're like you , know there's a way to react to this , situation and it's not like by giving up , or by like calling Google and yelling at , them or something like you just have to , do something proactive and just take , those step sand you'll get things will , thing swill comeback it's a it's a , learner it was learning experience for , me because if you haven't even look , looked at your links like your back links , maybe it's time you check check looked , into that right like take a look good , look at that list gonna get a coffee , and sit down and look at those links and , be like what are these who are these , people you know what I mean right yep , yeah for sure ye pit is really just I , mean it's a problem to solve it's not a , fun problem to have or afire man to , solve but like once you get through it I , mean you're probably lot more , confident now like if you got a like a , negative SEO attack or a penalty for , some reason like your problem all right , I could do it NOW mean like the good , thing is I have like a nice spreadsheet , where it's like the good guys the bad , guys and then if there's Good guy like , good guy good guy goes on the good list , bad guy goes on the bad list and then , it's ficus you just like know how to , deal with these people it's like you , know what I mean , yep awesome yeah well thanks for sharing , your story quick plug for your YouTube , channel you just want to tell us a , little bit about it right now , yeah have records which is my record , label it is my dream to you know like , how people check out the music on that , channel because that's what I do with , the money that I make from SEO I like go , to the studio and record stuff so Oman , like everyone has their little like , dream and stuff and that'SWAT I'd like , to do so I that'Sm that'SWAT I want , to plug essentially cool yeah everybody , check it out and uh you know subscribe , to Dave'channel yeah sent me a nice , comment on that channel alright thanks , Dave we'll talk to you later , okay cool yeah thanks alto Dave for , sharing your story in your approach to , negative SEO and I hope it dozen't , impact anybody out the rebut if it does , take some of Dave's tips and you should , be in better shape don't forget to check , out Dave'channel he's a musician , and there's cool music , there so go have a look over at Dave's , Channel and let him know you came fro ma , niche site project , you
