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site-wide tagging is important for , ensuring accurate Google ads conversion , measurement in this video we'll discuss , Google's site wide tagging solution sand , how to decide which solution to use the , best way to measure online conversions , is to use tools that set cookies in the , same domain as your site these are known , as first party cookies the tags for , these tools should be placed site-wide , on every page of your site to , effectively measure and optimize your , digital marketing investment there are , three Google site wide tagging solutions , the global site tag Google tag manager , and Google Analytic , implementing site-wide tag is , recommended for three reasons first , site-wide tags help future-proof your , conversion measurement site white tags , are better equipped to handle shifts in , the measurement ecosystem so that you , can continue measuring conversions , accurately if browsers make changes in , the way that they handle cookies second , site-wide tags enable more accurate , conversion tracking they set new cookies , on your site domain which stores , information about the add clicks that , brought a user to your site and third , site-wide tags provide improved tagging , experience sand enable faster and easier , integration with Google ads Google , marketing platform advertising products , and Coagulants , if you already import google analytic , goals or transactions into Google ads , and they are your only source of , conversions then there's no need to , implement site-wide tagging if you , import offline conversions from a CRM , into Google ads and the CRM is your only , source of truth there's no need to , implement site-wide tagging you can , check the source of your conversions by , viewing the source column within Google , Ads before implementing a site-wide tag , you'll want to meet three requirements , activate auto tagging within your Google , Ads account auto tagging will attach the , Google click identifier or g-code , parameter to the URL your customers , click the first party cookie deployed by , one of Google'site-wide tagging , solutions will store the code , parameter after a click happens then , when the same tag fires on the , conversion page it will use storage , child to properly measure conversions if , using any click trackers and tracking , URLs make sure the code still works , you can use google's chrome developer , tools to help you troubleshoot this , don't fire the tag from within an frame , or via piggybacking if you use an , existing conversion tracking tag like , floodlight or from third party this , tag will not fire from your site domain , so will not have the access to the first , party cookies if you use Google tag , manager for Google Ads conversion , tracking or if you use floodlight tags , it's important to ensure that the , conversion linker is set to load on , every page the conversion linker tag is , used to store click data and first party , cookies associated with your domain , within the Google tag manager account , first select tags at this stage you , should already have google ads , conversion tracking tag installed and , triggered on conversion pages , select the conversion linker option and , edit triggering choose all page sand , then click Save , lastly publish this change to your , website if you are not using Google tag , manager a second option would be to , replace your old tag by a global site , tag keep in mind that you can still , retain the same conversion ID so you're , reporting won't be impacted , the global site tag should be , implemented on every page of your site , in the head section of your HTML pages , and you should also use the event , snippet on conversion pages if you're , just setting up a conversion action in , Google Ads , you can either install the G tag , yourself or email the tag to your web , developer lastly if Google Analytic sis , already implemented on your site and use , Google Ads conversion tracking an , alternative solution is to link the to , make sure your landing pages and , conversion pages match the one in the , linked Google Intoxicant also if , you have more than one domain make sure , to enable cross-domain tracking to link , Google Analytic and Google Ads select , tools and then linked accounts choose , Google Analytic to select analytic , property and click on link you can then , select which views to link to Google Ads , for more details on implementing , site-wide tags check out the site wide , tagging academy on our episode hosted on , the Google partners YouTube channel , if you have any questions or for more , information please visit the Google ads , Help Center for more step-by-step videos , on Google ads implementation and , optimization check out Google ads , tutorials .
