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in this video I'm going to show you what , to do to recover from a sudden rankings , drop I'm going to walk you through the , things that I'vie seen in my career as an , Seethed typically caused or lead to , these sudden rankings drops so that you , can quickly run from this checklist and , mitigate the problem , okay folk get into the actual checklist , I just want to remind you to take deep , breath don't panic I know it's easy for , me to say when it's not my site but I'vie , done with alto of people in one of , these situations and I can't tell you , how many times'vie got an email or a , cal land two or three days later this , cleared itself up pretty much on its own , and it was just a random blip so step , one is to review any big changes pretty , obvious but if you'changed the , navigation if you'vie redirected pages go , back and check those redirects or maybe , you redirected something a month ago go , back and check I was just talking with , an enterprise client today and their old , redirects just stopped working so you , want to go and double-check all those , changes that you'vie recently made and , make sure that they're still in place , still proper and not causing any issues , next thing you want to do is to look , externally at some tool sand they are , algorithm change monitor sand I have , thereof them and they're all pretty , good I'll show you the fir stone which , is from mods caste it is month has had , this kind of weather report for a long , time if you see it and it's really hot , and stormy like it was on Thursday , August thou know that some some , change sour foot I'll show you , advanced web rankings as well and I'll , link all these in the description but , what you'll want to look for is more , pattern see on Thoth they're showing , changes as well so kind of like high , activity right in that range and as you , mush is a new entry into this field and , their sensor tool is quite good , we like it because it also offers , category so you can see right here that , you know sports and news are being more , affected than other categories you can , actually enter your own site and get a , personal score for your own rankings , which is really nice and you can flip , between mobile and desktop and again if , we look here see Thoth Andy's , they're kind of showing in that same , range the other tools some high activity , so using these all together it kind of , gives you an idea if some ranking , changes are rolling out as we speak the , next thing you're going to do is you're , going to want Togo to search console it , used to be webmaster tools but the , Google change the name to search console , if you don't have an account get one , it's free easy to activate with tools , likest if you're on Word Press first , thing where the check is messages and , just see if google has left you a , message telling you you have some issues , and maybe surprised a lot of times but , they're having issues crawling something , they'll leave a message right therefor , you be telling exactly what the issue is , now this is a we just university HTTP , literally and still propagating so I'm , not going to have really any data in , this account but I'm using this just to , show you you go here are messages then , you're going to go down the list and , you're going to check for manual actions , you're going to check pretty much , everything in crawl so in search traffic , you select manual action snow a lot of , people they think if there's no manual , action they haven't been penalized but , it's more rare to get a manual action , that means like someone Google literally , you know reviewed this and manually , applied penalty to you will get a , message there so check that and make , sure that's not the case but a lot of , times that dozen't mean you did't get , an algorithmic penalty or some , algorithmic action that the algorithm , itself without human intervention just , did to your site so that would't show , up here in manual actions but do do , check that you're also going to want to , go down to crawl errors check all these , check for you know big errors and crawl , stats want , you to go fetch as Google so pick out , some your pages and fetch and render , them and make sure you're not seeing , anything crazy go to robots dot text , tester make sure that you're not seeing , any errors or warnings you know blocking , I can't tell you how many times I'vie , seen a new website go up and they forgot , to update robots.text because they were , blocking it on staging blocking Google , and then they update the new site with , the with the blocked robots.text and they , lose all their rankings also look at , security issues just in case this is if , your site maybe got hacked and it's , displaying malware obviously Google , would not want to rank you if that's the , case so checking leads will give you a , really good idea mainly you're looking , at your index your crawl stat sis Google , okay with your sitemap that kind of , stuff so if you go in here you see time , to type my bearers you know that could , be an issue the next is Togo look at , technical issues now this is a little , harder to talk about in Justine video , but this would be hosting issues so look , let's say you are using HTTPS make sure , you don'thieve any issues with your SSL , Certificates , or are you using a content delivery , network like next CDN to speed up your , site make sure everything is rosy there , and not causing problems many people use , cache so like I use Word Press fastest , cache on my depressive if that's not , set up properly or something like , squirrel caching can cause a lot of , problems if it's if it'snot working , right so lastly I would say a lot of , people will fall into the bucket of , there is areal time kind of penalty , being applied to them and that penalty , is usually a penguin or a panda penalty , so these used to be come manually run , very infrequently by Google but they'vie , been moved into , real-time algorithm and I'm going to be , very bro adhere but tingling if you just , had to say one thin git's about it's , about your blinks and panda is , about the quality of your content and so , these are now running in Google's core , algorithm so what you're going to want , to do for penguin is you're going to , want to check and see if you have a lot , of keyword rich back links to your site , if you do there and you're seeing big , rankings drop it could be a really good , sign that you'vie been affected by , penguin for panda if you're going to , want to look at the quality and depth of , your content going to look at how long , people are scrolling and staying on the , side if they leave right away could be , signaling that your content quality is , thin so thin content that dozen't , provide alto of value is usually the , issue with panda may give you a free , tool to use to check your back links , obviously you know I'm a big fan of MO , SEM rush you know hrs for checking , blankest this is free right now and , it is open link profile orig kind of , did a chuckle and I went there because I , did not know they were using one of my , tweets saying hey to check them out but , obviously that's cool with me and it's a , really cool tool what you're focused on , are your anchor text we could get into , maybe I'll do a video on SEO profile rat , some point and show you some of the cool , stuff you can do but you're looking here , and if you see things like your name , written companies or good-spirited to a , degree so to be you'll you're good to , go if that's the majority of your legs , but if you're seeing instead of here you , saw something like SEO agency's , consulted and there were tons of links , in here you would be at risk for a , penguin penalty because you're using too , many you know keyword rich non natural , links to your site most people going to , link to you by your brand name or , someone's name they're at your company , or a tool that you have something , branded to you and if Google's not , seeing that it's going to , take your manipulating and so that would , be you know you would need to clean that , up just Google articles on how to clean , up people in penalties it mostly , revolves around you removing those , backlinkswriting them emailing them , trying to get them down and then , disavowing all those links in search , console let me know down in the comments , if this kind of ranking sudden rankings , drops has ever happened to you and maybe , how you got out of the problem or what , the problem actually ended up being it's , interesting it'just kind of learn from , each other through through our , experiences'll see you guys in the , next video
