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you ever notice when I'm doing these , videos always start by rolling my , shoulders , hello everybody the thing America , Matadors nerds here one meet this quick , video because Just go toff a coaching , call wit ha student that was coming into , our our guy marketing mastery program , and we were talking about something , think is really applicable to all real , estate investors are doing online , marketing specifically if you'redoing , search engine optimization now search , engine optimization I think a lot of us , know you know you're tweaking your , website you are creating content for , your website things like that but a big , part of that process is going to be , building links building back links to , your websites this is getting third , party website like let's sallow or , your friends blog to link back to your , website and generally in Google right a , link is viewed as gesture of good , faith it's viewed as passing of , authority right if a lot of websites , link to your website Google is generally , going to assume that your website is , good it's high-quality , it works well alright now Thomson't , led alto of people really investors , specifically to go out and try to get as , many links as possible because generally , we all have the kind of belief that the , more the better but this USN'the case , because you can get links that actually , hurts you you can get links that are , spam my links you can get links that are , low-quality links but essentially do , more to harm your site's reputation in , Google'Sayers than they do to help so , we're in this weird situation where real , estate investors know they need to get , links they know that getting links is a , really critical step to ranking their , their website progressively and getting , more motivated seller leads but if you , go out and get the wrong kind of links , you might get hurt by that if you don't , get any links you're not gonna move , forward it's just very difficult so why , is this so hard for real estate , investors well real estate investors are , a really weird market there , arena't many people sort of outsiders , you know tangential businesses or , industries that have a logical reason to , link to real estate investors if you'vie , got pizza restaurant you can find , people in your local area that have a , logical reason to link to you , newspaper blog does talking about local , restaurants local business directory , whatever it is for investors finding , those you know those partnership sis a , lot harder real estate agents don't , really want to link to real estate , investors and and you Realtor's are , the same way sites like Billow and , Relevantly don't want to link to , real estate investors they have every , reason not to do that , so you're in this weird situation of , where do you go out and get links and , you know it's gonna take time and , there's a whole whole bunch of stuff , that goes into this process goes into , this thought this is strategy that I , can't necessarily get into on a video , that's this length but I do have a rule , of thumb that I think it's really really , valuable and it's this the rule of thumb , is Ufa link is easy to get you probably , don't want it you definitely don't need , it but you probably don't want and the , reason that I say this is because links , that are easy to get like for example , getting a blog post listed on a blog , directory or getting your business , listed in the yellow pages or whatever , they're generally are gonna have they're , either gonna be very very common meaning , you're not gonna get much of an edge on , your competition because everybody's got , the same links or they typically tend to , be low quality or spam my and actually , hurt your site more than the help so , when I think about link building I think , about things that are hard to reproduce , forming relationships with media outlets , overtime our writing high-value content , that you can post on an industry website , building local partnerships joining the , change of chamber of commerce even , sponsoring a local baseball team these , are all things that spammers and people , that are not legitimate won't do or , can't do they're hard to get and that's , why they're valuable right it's just , like expensive metals right rare earth , metals or whatever the rarer they are , the more valuable they are , if something's everywhere it's not worth , anything so when you'rethinking about , going out and getting links for your , real estate investing website and , increasing your search engine rankings , for finding motivated sellers you want , to think about this rule of link , building which is if it's easy to get , you probably don't want Ito hope that , help sand I'll be talking to you again , soon Debarred from Ad Words nerds , comm signing off Cheers
