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in this video I'gonna show you how to , get more organic traffic by analyzing , and replicating the pages that are , sending your competitors the most , traffic from Google stay tuned , what's up gossamer here with reps , I'vie got a super actionable SEO tutorial , for you today that approaches competitor , analysis for SEO from a very important , angle and that's traffic so this , research method is super helpful because , basically what we're gonna do is we're , gonna find the exact pages that are , driving the most search traffic to your , competitors website sand then use that , data to increase organic traffic to your , own website so let me show you how it's , done the tool that'll be using is HRF , site Explorer which gives you a ton of , data on any website or page like , bankrupts keyword metrics organic , search traffic and more so first you , need to enter in the domain of one of , your competitors herein site explorer , and by competitors'm referring to , people who are actually getting organic , search traffic from Google now there are , two ways that you can actually find a , list of competitor sand the first is , pretty straightforward you just throw in , some search queries related to your , business into Google and then you look , for the websites that are ranking for , the keyword phrases that you want to , rank for so for our example let's , pretend that I have a golf blog since , the sport is very dear Tommy heart , I might search for something like best , golf clubs or how to hit a driver with , the first search query you can see that , Golf Digest com owns a couple of the top , rankings followed by PG calm and then , you'll see something interesting you'll , see Business Insider calm now Golf , Digest seems like a pretty relevant , competitor just by looking at their , domain name in p/j calm is the official , site for the Professional Golfers , Association , now Business Insider on the other hand , is more of a general website that covers , nearly every topic Under the Sun so they , would't Beau good fit for our , competitor analysis there's also another , cool way to find competitors that you , might not even know exist but I'll show , you that in ab it since it comes later , in the workflow if you want to scale , this technique alright so back to site , Explorer I'll enter in our competitors , domain here and hit Search so one site , Explorer loads you can click on the , pages report in the sidebar and boom you , are now looking at the pages that send , your competitor the most organic search , traffic okay so take a look right here , you'll likely see a bunch of flags here , which are actually filters by default , the top pages report will choose the , country that sends the most search , traffic for the website that you're , researching so in this case it has , defaulted to the US of An ow if you want , to get a more accurate representation of , the total SEO traffic to the pages you , can switch this filter to all countries , and you'll see that the numbers here get , bigger with the top pages report there's , a lot of cool stuff we can do here so , first I'm going to break down these , important metrics and then'll show you , a couple simple workflows that will , actually help you put this into action , since we're looking at the top pages of , this domain this report will sort the , table by the pages that receive the most , search traffic and beside each traffic , figure you can see the percentage of , search traffic each page generates for a , website in the selected country so in , this case this story on Bill Clinton , would account for around 3 percent of , the total search traffic across our , domain search sometimes you might find , that certain pages bring your , competitors over% of their overall , search traffic , W%now when you Fonda site where the , traffic is not diluted across all of , their page sit's usually a good , indication that the website you're , analyzing is the perfect target to find , some great topics that you can just , piggyback off of next we have the value , column which shows the equivalent amount , it would cost to generate this many , search visitors with pay-per-click , advertising and this is base don clicks , fro mall the keywords this page ranks , for multiplied by the cost per click the , next metric is one of my favorites and , that'st he keywords column which shows , you how many keywords that the page is , ranking for and if you click it then you , can actually see all of the different , search queries that page ranks for in , the top W Google search results this , goes to show that keyword researching't , just about targeting a single keyword , but it's proof that a single page can , actually rank for tens hundreds and even , thousands of different keyword phrases , we have a more detailed stud yon our , blue , where we actually analyzed three million , random search queries and our data shows , that the average number one ranking page , will also rank for around a thousand , other relevant keywords this is , definitely worth a read so I'll leave a , link to it in the description below , alright so next we have our D which is , short for referring domains so this , column shows the total number of unique , websites linking to the target UR Land , then we have the page URL which is , pretty straightforward , the next couple of metrics are also , interesting the top keyword column shows , the keyword that brings the most organic , search traffic to its corresponding URL , and then the column beside it is the , estimated search volume for that top , keyword finally is position and that's , where HR F's last saw the page ranking , in Google Spooky great now that you , can see the top pages of your , competitors websites what's next so the , beauty of the top page sand actually , almost all of HS reports is that there , are some super helpful filters that you , can use to narrow down the results and , actually seethe metrics that you care , about the first thing you can do is set , up some filters similar to this so first , we'll set the positions to 0 to which , is going to show us only the pages that , ranked in the top 5 results of Google , then we'll set the traffic filter to , have a minimum of search visitors , you might have to play around with a , minimum search visitors number a bit , depending on the site that you're , analyzing so I do want to mention a , quick side note here you might notice , that the total reported traffic value , and the keywords number they decreased , and the reason why is because the , keyword rankings below the top were , filtered out when we set this filter and , the same goes for the minimum search , traffic filter that we set from here you , can export the list to Savant with the , CSV export you can do some pretty cool , stuff in Excel to find high traffic , topics without much competition here's , how I'vie already set this up in a Google , sheet since most of us should have , access to this tool so first I'm gonna , freeze the first row so you can see the , columns as I scroll down and then we can , actually sort the table by the referring , domains in ascending order what this is , gonna do is it'gonna reveal pages that , are getting a ton of traffic without any , or many blinks with this , particular site you'll notice that there , are a , of top stories since a lot of the , content is news based but there are also , some low-hanging content ideas you can , dissect from this report check this one , out this page ranks in the second , position for the top keyword ping HI , irons which is a branded type of golf , club in this table also shows that this , page receives about search visitors , with zero referring domains which is , pretty surprising to me now this might , be a topic that you want to create , content around because you know that the , competition is low and that the traffic , is actually at a pretty decent amount , considering that they're not even , ranking in the number one position one , more cool thing you can do in the top , pages report is to find individual pages , that get a ton of traffic and basically , create an entire outline for your , content using the keywords that they , rank for so I'vie cleared the filters , already and the only thing you really , need to do is sort the table by traffic , in descending order which is already , done by default so if we skip through , some of the branded search queries like , these ones as well as the ones that , don't have much context or commercial , value you'll see this cool one here you , can see that the top keyword is best , golf drivers in this page ranks for over , 2,W relevant search queries with over , W,monthly search visitors which is , actually a conservative estimation not , the actual traffic value now I'm sure , these pages also get traffic from other , sources like social referral traffic , email etc in fact the actual SEO traffic , will almost always be higher than what , HS reports so let's say that I wanted to , create my own piston the best golf , drivers what I can do is click here , under the keywords column to open up a , pool of relevant keywords that this page , is ranking for and by analyzing these I , can basically create an entire outline , of what I should be covering in my blog , post for example it's W but people , are still searching for a best list from , W and they also want drivers that are , known for distance you can click on the , next W link here to see more of the , keywords that they're ranking for then , you'll probably want to talk about game , improvement drivers maybe create this , post in a review like style and then , talk about different handicap sand to , make sure to include something about mid , handicap , and you can see that all of these ranked , in the top or near the top of Google , which shows high relevance for the , content tithe searchers intent so , rather than spending your time creating , multiple pages targeting a single or , just a few keyword phrases you can , confidently focus on creating just one , just one epic post on drivers now that , you'vie seen the top pages report in , action it dozen'mean that it's time to , stop your research you can obviously , search for more competitors in Google or , you can go to the competing domains , report inside site Explorer if you look , in the sidebar you'll see the competing , domains report here this page will show , you a list of websites that ranked in , the top ten for the same keywords as , this competing website now when you're , looking at this report you'll see that , there are some irrelevant sites like , Wikipedia and Twitter so a quick way to , look for relevant competitors is to scan , for lots of green in the visual bar here , the blue color represents the amount of , unique keywords for the website we're , analyzing the green represents the , number of shared common keywords and the , yellow portion shows the corresponding , sites unique keyword rankings in this , example you can instantly see that golf , comm Pogrom golf channel.com and golf , week com are all highly relevant sites , to this domain you can just rinse and , repeat this entire process that we just , went through and find an endless number , of topics that you can use as , inspiration and then create new content , for your site hope you enjoyed this , SEO tutorial and that you'll start using , the top pages report to increase organic , traffic to your website now make sure to , hit the thumbs up button and subscribe , for more actionable tutorials in our , marketing withheld series gotta get , going because Have an important place , to be so I'll see you soon my fellow , marketing com padres
