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, I'm thinking there's got to be a quick , way like you know people who want to , work the system and they want to get on , that first page of Google like right , away so you want to know if it's , possible well you know there's different , ways of doing that how can you get to , the top of the Google search results , quickly that's the question , sure that's great question obviously , the easiest way is to pay for it the top , of the Google search results and , certainly over the last two years has , been populated by ads and you'll see a , little square icon at the beginning of , that text that blue text that search , text that we all look for and it will , say ad , those are paid search ad sand they'll , come in either singles three packs four , five packs of ads if Google dozen't feel , there are a lot of really qualified , websites in your local area it will , actually extend it and use five packs , and a map for paid ads as well so the , fastest way to get to the top of the , Google homepage is to pay for it now , interestingly enough peppering't , actually paying to be on that first page , right they only pay when somebody clicks , well they only pay when somebody clicks , and that's exactly right so if your , content is targeted really Welland your , keywords are selected really well the , resulting cost is is also reduce don , those clicks so a simple Google Ad might , cost$0.W ac lick but you may be seen a , thousand times before you ever get , click the benefit is that your brand , gets some exposure so if your ads , actually have your business name or what , you do associated with your business , name you can use it as a sort of a brand , exposure campaign as well as an actual , click campaign to get people to come to , your website so now all platforms , obviously have their own paid campaign , mechanisms we'vie got Facebook Ads where , you can boost post their display stuff , many different purposes Instagram ads , Linked In ads bu tare we have a current , favorite one , well we have a few fingers ones blue two , bags they're our favorite YouTube ads , are awesome are an amazing opportunity , for businesses to get some exposure , within their own market YouTube allows , demographics to be used for targeting so , if you know that your customer segment , is you know you're that to market , and you're in specific cities or , specific evenpostalcode zip codes you , can target to them directly you can , target by interest you can target by , your competitor , your competitors there are dozens of , ways to do it and these ads would run , immediately before content on YouTube , that so that's the core marketing is , watching so you know when you'Reno , YouTube and you're watching avid and , you gotta wait the first six seconds , till you can skip the ad that's what , we're talking about and that is free all , right the the ad system only if they , continue watching and don't skip the ad , do you actually pay and and it's been , like what pennies yeah it generally is , pennies per view the the really , important thing is if you structure your , content well and you structure your ads , well you can play that system a little , bit by reminding people to hit the skip , button at the OR W second mark if , you're just using it for brand and an , exposure and to sort of explain who you , are it's a powerful tool to get your , message and your product or service out , there and not not really by driving good , traffic though to your site will , obviously run the opportunity then of , getting some sales out of it so I'm , certainly worth consideration in the , bigger picture of online advertising , tools , now you could try this out yourself and , you get all those free coupons from , Google right for Goldwater's and , whatnot and they want you to try it out , generally speaking Think that's a , waste of money , I think the the the hardest part about , using these online ad platforms whether , it's Goldwater's now called ads or , the YouTube ad system or Facebook or , Interest any of the others for that , matter understanding the platform takes , time and experience and one thing that , all of these platforms are extremely , good at oh yes there's really one thing , and that is opening your wallet and , taking out your money basically they're , built to make money there's no question , about that so for you to leverage those , tools in the best way we believe some , guidance and some experience in setting , up those those are always a good idea , and if you choose down the road to sort , of learn from it , that's fantastic but out of the gates , you probably going to want to have some , help to get the best bang for your buck , and by all means don't jump on Ad Words , Express or Express ads or Boost posts , because those tools are built to , generate revenue for those ad platforms , and they don't generally serve you as , well as they should that's just a a , Little little hint so it is possible , to get to the top of Google it is , possible if you're willing to put in the , time effort and a little bit about it , hey I'm Greg Fromm Tech Digital and'm , David from Tech Digital if you like , this video or any of the content we have , we would love you to hit and smack and , lack that subscribe button down there , but it might be over here actually or it , might even be over there depending on , where you're looking at the screen our , part is we just made the cameraman laugh , if you want to be notified of upcoming , videos hit those two the notification , bell it's a misleadingly thing right , over here or you know you can even post , a comment you know down there or up , there depending on where again you're , scrolling on your screen just make sure , it's on ours if we like your comment , we'll pay , it even better we might even respond to , it there you go , you might be special thanks for watching
