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in today's six minute makeover we're , looking at a shop called the garter girl , this shop own ergot in touch with me , because she only makes one specific , thing she does lots of it and as a , result she only tags it with one , specific word or uses one specific , keyword for those of you who are , familiar with SEO but she's struggling , to rank for that keyword , she says she's used it for a very long , time but she's never ranked for that , keyword and she's never been able to get , her item sup higher in search so what's , going on there let's have look at the , shop and break down how you can use , keywords effectively and how you can , rank for keyword sand what you need to , do if you're not ranking for any of your , Betsy tags so first and foremost let's , take a look at one of her items so we , can get an idea for what's going on here , we have a wedding garter you can see , that this is the keyword that she's , using either garter or wedding garter , here and if we scroll down to the bottom , of the page we're going to look at all , the tags she's using here and we're , seeing garter on repeat like crazy of , course there area few tag sat the end , related to bride and other things a , bride might search for but for the most , part she's clearly trying to rank for , garter so trying to rank for just one , keyword is always going to limit your , traffic it's always going to limit your , sale sand here's why the more tags and , keywords you use the more people are , going to find you in search all brides , might not be looking specifically for a , garter but they might be looking for , some other type of wedding accessory , either they don'TKO what it's called , or they're not sure what they wan ta , great example would be if I'm selling , silver jewelry and I only tagged myself , as silver bracelet across the board in , all of my items then people who are , searching for silver bracelet might find , me but what if my jewelry is all , so hammered or tribal while all those , people who are searching for those tags , can't find me because'm not using , those tags anywhere so I'm actually , missing out on three to four times , additional traffic just because I'manly , focusing on one keyword now the other , thing you need to do if you're gonna , focus on keyword is make sure that , it's the right keyword and the nit's , going to get you traffic in the first , place in our case here we're looking at , garter so I'm gonna have a look Atman , lead and we're gonna see how this word , is doing just quick glance Atman , leads storm feature will show us that a , lot of words with garter in them , actually arena't getting a lot of , searches in the first place they're not , hugely popular we're seeing wedding , garter is doing okay sou'm gonna add , this over he rebut the things we're , really seeing oh my goodness W to , thousand searches on bridesmaids gifts , let's add this and keep in mind just , because something's green we just saw W , W,W searches this only has one to two , Kay searches and it's green so if you're , looking to boost traffic look for those , higher volume search items some of the , tags that our seller is using here , really just arena't doing so hot they're , not getting a lot of searches so of , course she's having trouble with traffic , even something blues't getting a lot , of searches but we're really seeing that , garter is actually quite a lackluster , term to be searching here it's not super , popular and the other thing you need to , remember about using keywords like this , is they will change with the season when , it's not wedding season these searches , might all plummet but in the height of , wedding season say in the summer for , example these searches might be through , the roof this is another reason why it's , so important to vary the words in your , shop so if one thing is losing traffic , another thing can pick up the slack make , sure you'reusing lots of different tags , it's so important , so let's have look at some of the , words we came across that are working , right now so wedding garter is working , Otis one that she's using but since , she's not ranking for it she needs to , complement it with other terms , so bridesmaids gift one of these huge , searches lot of people do give their , bridesmaids garter sets so that , everybody can be matching and it can , kind of be really special and the bride , can have her own special item creating a , gift set of these garters or even just , using this term all over the place could , really help boost traffic same with , bridesmaids gift and her items are , lingerie so there's no reason why she , should't be using this tag as Welland , then wedding gift also works because it , is a wedding gift note that I'm , describing what she'selling very , closely , I'm not picking terms just because , they're green it's important that people , get what they search for so changing , some of her items to focus on these , words instead of just garter would help , her to vary up her traffic and make sure , that she's getting hits from all kinds , of different sources across the board , this is how Betsy sellers get to ranking , on Google by varying things up and it's , also how you make sure that you're , getting consistent heavy traffic so when , you have a big shop like garter girl , does with lots of item seven if you're , just selling one type of item you can , pick some of these green word sand vary , them through outtake one listing that's , not doing well and focus on one of these , new high traffic keywords so swap out , the term sand see if that makes , difference , you should never mess with your high , traffic items because you're doing , something right and messing with them , will often cause your shop to plummet , quickly so when you're changing tags , like this always make sure that you're , using your least viewed item sin order , to try out this strategy now don't , forget to check below this video I'vie , goat lot of extra SEO resources that , can help you get yourself on track , quickly and thanks so much for watching , this six minute makeover.
