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we can safely state that literally , almost everyone has seen the Google , search results page we all know that you , can enter your search query at the top , and that search results are displayed , below but there'smote to it than meets , the eye do you know what elements search , results consist of exactly and did you , know you actively need to provide Google , with extra information to create some of , them in this video we're going to take , you through the Google results page to , make sure you're up to speed on snippets , featured results knowledge graphs etc in , a later module called rich results will , tell you more about rich result sand how , to get them for now let's explore the , basics below the search bar in which you , enter your queries is a menu which gives , you the option of filtering search , results you can filter images videos , news maps shopping books flight sand , finance for some companies it's , interesting to optimize specifically for , one of these options , however the all option is fa rand away , the most important one so we'll focus on , that the first couple of results are , often taken by advertisements companies , pay Google to show up in these places , sometimes there are three ads and , sometimes there are none at all it's all , depends on whether companies are willing , to pony up the some Google has , determined for that keyword the cost of , advertising is related to the popularity , of the search term ads are recognizable , by the little green box containing the , word ad and sometimes the results are , set apart you can see the word sponsored , above it this can happen when you are , shopping for clothing for example if you , want to advertise on Google you should , check out Google Ad words for now we'll , leave it at that because search engine , advertising is a it's a separate field , from SEO which we add Yeast do not focus , on the organic results are our , bread-and-butter SEO is all about trying , to claim that number one spots in this , part of the Google search results page , research shows that as much as a third , of the total traffic comes from the , number one results and% comes from , the second results that means that's , about half of the searchers click one of , the , to resultsmorover W% of the searches , dozen't get beyond the first page of the , search result sand the numbers numbers , steadily declined for each results so , being at the top of the search results , is hugely important now let's explore , what these search results consist of we , call every separate search result a , snippet and the standard snippet , consists of three elements the title in , blue a a URL or slug in green and a Meta , Description in black in the meta , description you should give a clear , description of what your page is about , your Meta Description should entice , users to click the results so it's , hugely important with our plugin , you can determine the title and slug and , give Google a suggestion for the Meta , Description sometimes there's more to , these snippets than just these three , element sin that case we call the , snippets rich snippet and you'll learn , more about the rich snippets and other , rich results later in this course , sometimes a snippet is set apart from , the regular search results all the way , at the top of the page this is called a , featured snippet , it featured snippet is highlighted , search box that answers the question you , type into the Google search bar featured , snippets often appear ass paragraph or , a billeted lists accompanied by an image , and if you perform voice search Google , may read out the information in the , search results as voice search is , becoming increasingly popular is , becoming more and more important to aim , for featured results the knowledge graph , box appears on the right side of the , search results let'look at the Yeast , knowledge graph for example according to , Google this information is retrieved , from many different sources including , the CIA World Fact book and Wikipedia , like featured results information from , the knowledge graph can be used to , answer spoken questions in Google , assistants and Google home voice queries , we'll go into knowledge graphs in more , detail in the module on rich results an , answer box appears somewhere between the , organic search results , it'll give suggestions for questions , that relate to the search query you , typed in if you're searching fora Yeast , SEO you'll encounter this answer box , between the organic search result , clicking on one of the suggestions will , give a direct answer to the specific , question you asked so there you have it , the Google search results page is more , complicated than it seems at first sight , now that you have an idea of how Google , works let's explore the field of SEO and , how you can make sure that you reach , that top position hey in this video , you'vie learned exactly what the Google , search results page looks like but there , are a lot of elements on there and , you're likely to forget them if you , don'make sure it end sup in your , long-term memory so why not get the full , training experience to make sure you , actually remember this in the long run , it's completely free the actual SEO for , beginners training has all additional , reading materials quizzes and other , tools that help you to actually practice , your new skills when you complete the , training you'll also receive an official , your certificate of completion and a , discount for our other training courses , check out the full course in the , description below .
