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Hi there my name is Feed Kopeck for Depressing.com and in this video I will teach you everything , I know about search engine optimization also known as SEO , Before we start this tutorial I would like to ask you for a favor , If this video is in any way helpful for you please give the video a thumbs up , If you want to have more videos like this then subscribe to my channel , Let's dive right into it , What is SEO? , It stands for search engine optimization and it is everything you do to improve the search , engine rankings on your website , So basically SEO is a method you apply in order to be found better in the search results , of google and other search engines , SEO is not one way to optimize your website, but there are a lot of ways to do it and that's , what we're going to talk about in this tutorial , Before you apply SEO to your website it can help you if you make a list with words and , phrases you want to be found by in Google , For me it is Word Press tutorials, Word Press help, how to make a website, complete website , tutorial and Word Press things , So I'm going to try to be found by words and phrases like that , The first thing in SEO you need to take a look at, is the domain name you have , If you want to be found a domain name is very important in the search results , If I’m going to search for Apple, the first website that comes up is apple.com , If I'm searching for 6 pm the first domain that comes up is PM.com , I live in the Netherlands investors for football which means soccer , First website that comes along is the verbal.nil , So you see a domain name is very important , So you could use the phrase you want to be found by in your domain name if the remaining , still available , The second thing is very important is the title , This is the title in the page and if I search for how to make a website and if all kinds , of advertisements , So here we see the first organic results , How to make a website exactly like this? , So the title is also important, also the second one, make a website, how to make a website , is very important and the more you place it at the left, so the earlier in the title you , start with the text you want to be found by, the better you will come up in the search , results , So another example learn how to play guitar? , Learn to play the guitar, so use it in your title if you want to be found by learn how , to play guitar , I have a website and I want to be found by photography , Measles in the Netherlands, so if I type photography Measles , I have to scroll down, I have to say a little bit here photography Measles , It’s most at the left and I'm founder at decoupage.com/portfolio/photography , and not that only decoupage.com , Why because here it says in the title photography Measles , The advantage of titles is that you can create unlimited pages and blog posts and give them , all relevant titles , So you can make blog post about every word or phrase you want to be found by, that's , the reason I created portfolio item like with the title photography Measles although I'm , not number one in Google with phrase , I get a bit more exposure and if you keep on making relevant content, then eventually , you will be found better in google , So if it comes to pages and blog posts the sky is the limit , It is a great way to get more exposure through the google search results , If I click here you see the titles photography Measles , It says it here in the URL photography measles, and I could not put it on my home page because , I'm doing more than the photography measles , So I say photography, movies and web design , So I go back to Google, but we know it's important to have a good domain name and to have a good , title on every page of your website , Another example is W ajar measles, blog post I made and two years ago my city exists , for W years , I made a blog post about it and if I take a look here just W years of measles, again , it's at the left W years measles and its number one, two, three, four, why? , Because I use the title over here at the left , So I have my website depressing.com and the title was Word Press king here to serve , you , There's a slogan here to serve you , I'm here to serve you with all kinds of, tutorials to help you to make a beautiful website, but , people are not going to search for here to serve you, if they want to learn how to make , a great website they are going to search for, how to create a website? , So if you have a slogan 'here to serve you', I should not put it in a title, if you want , to be found better in Google , In the title you need to say where you want to be found on , So in my case I have Depressing.com and I want to be found by the term , 'How to create a Word Press website?' , Later in this video I will show you how to get that done in your Word Press website with , a great SEO tool , The third one is images , If you search for Photo shop tricks and go to images this is YouTube, also YouTube , Here If I say view image whether you see here in the URL, Photo shop tricks so not IMG W, , IMG W but give your images titles that are relevant to the picture and where you want , to be found on in google , Again my website photography measles , This is mine Freddy Cooperage, this is mine, this is mine and this is mine and a lot of , our pictures are mine, If I go to websites, you see at the picture resource, this is mine , and this is mine , So again here photography measles , It's important to give your photos a title like that , If I go back to images and I go for instance to this one and I go to view image , Here it says photography measles and that's how I can be found , It says here Amy van So est , If I search for Amy van So est, go to images, this is my picture Feed Kopeck and this , is a picture of mine , So that's a way to be found better by giving all your pictures a title that has something , to do with the picture , The fourth tip I have, I go back to all you need to use good title tags , H tag, H tag , I'm going to show you how to do this tutorial , So I'm going to do a specific title and I say what other fonts look like Google’s , logo , First result is designforhackers.com and I copy this and I click here and I search for , the phrase and here's a title tag, what other fonts look like, Google’s logo , So it's quite a specific term, but sometimes people are searching for specific terms and , if I going to take a look at the source , I'm going to search for it, it says over here what other font look like Google’s logo, , and you see it's an H tag , So H, H, H are important to be found better , So that's another advice on how to be found better in Google , Of course these are tips and they can help you but the most important thing is that you , offer value to your visitors , You can optimize what you want but at the end you have to have something valuable for , a visitor , So you have to have great content about a certain subject or some advice and that will , in the long run help you to be found better in Google, but we also can do, we can use , Google to find better terms , So I want to be found by Word Press and if I take a look here, it said Word Press themes , again downloads , So if I search for best Word Press , This is the first thing that comes up, so if you type something Google will give you , some suggestions and in that way you can see what people are searching for , So I'm going to create a blog post about this because google says with a suggestion that , people are searching for this , So i will go to Depressing.com/WP-admin to login , If you want to learn how to create a login page like this, please click here for the , tutorial login and If I go to the front page and to blog , I have three blog posts, they're all personal, no way back , I love Word Press , I'm going to do this, good news I'm back from honeymoon and I have a thousand subscribers , but no information about how to create a beautiful Word Press website or how to see which team , is the best in Word Press , So I’m going to create a new post and the post title is best Word Press themes W , Why? , Because people are searching for this phrase , If I take a look here, W best Word Press themes advertisement, W best clean Word Press , themes so you see best Word Press themes W , So again you see here is important to have a good title , What you see in the URL Word Press themes , Word Press themes so we need to let it come back every time , So my title will be best Word Press themes W , What you see here depressing.com/blog/best-Word Press-themes-W , Let's take a look at the blog categories , What I see that all these blog categories have not much to do with the subject I will , write about , So I make a new category and say themes , Enter, and I'm going to make a text about this , So I wrote a blog post about the three best themes in my opinion , Third one, the X Theme, second one Avatar and the first one is Enfold , I love this theme , Why I did added some external links , There are blue over here so that's a way to optimize your page to put some external links , in it, but you also can do is underline the term you want to be found on , So let me search for 'Best Word Press themes after W' , I can say make it bold and I can underline Word Press themes over here and do the same , for X themes, make it bold , Avatar make it bold once , The word you want to be found on I should make them balds , So that's what I did some external links and some words I make bold , The next thing I want to import some images , I upload them already, so I click here I say Add media and go to my media library , This is the X theme , Word Press X themes, you will see the title of the images were Word Press X theme , Over here I removed the dashes and I copy this and I place it here , It's Alt Text and I want to display it at the left or at the right, not in the full , size, but large like this , Insert it into the post, it’s still quite big, so I'm going to make it a little bit , smaller , Update, and then the second one Avatar at media Avatar this one, small at the left, insert , it into the post, and enfolds here again at media, right medium, oh I need to have to , enfold theme , This one Word Press Enfold theme , Right so this is important , If you upload it in the image, it has to have a name like Word Press Enfold theme , The title needs to be Word Press Enfold theme and the Alt text needs to be Word Press Enfold , theme , Right, insert it into the posts and then I want to have a featured image and actually , I don't know, what I could choose maybe I can get some inspiration, best Word Press themes, , images there are all kinds of themes , So let's take I saw this one, which is Enfold, set the featured image , So now we have over here a Header one, so it's an H tag, over here H opening X theme , So that's good for the search results , I have some things bold , I put some images in it which are optimized for google, some external links and now I , want to create some internal links and let's start with Avatar , If you want to follow a tutorial on how to make a website with the Avatar theme and click , here , Now I go to the website and I go to tutorials for Word Press tutorials and I click on the , Avatar theme tutorial , I copy this link and paste it here, maybe it’s better if they link on the Avatar theme , You know what, learn how to make a website with the Avatar theme , Select it insert link, paste it, apply , It's okay , This is an internal link , If you want to be found better in google , This is an internal link , If you want to rank higher in the search results of google , It helps to use internal links on your website , So link from one page in your website to another page in your website , So the more blog posts you have with all these different subjects, the easier it becomes , to use internal links within your website , So the second one will be Enfold , Learn how to make a website with the Enfold theme , Let me see if it works the way you can press CTRL or command K. Go to the link options , and now I search for Enfold Word Press tutorial for beginners W , I edit that's another way to link internal , I have a picture over here, featured image and I'm going to publish it , So let's view the post, best Word Press themes W, people can share on Facebook, it's everything , to do with the newspaper theme I have, X-theme, Avatar and Enfold , I always say optimize your website for google, but rather offer great available content for , your visitors , You can optimize your website until Google itself wants to learn from you, how you do , that but if you have no useful available, content you will not attract more visitors , You want the content of your website to be so good, that visitors are willing to share , it and becoming the number one in google or your desired search term does not happen overnight, , it takes effort and perseverance , I want to make a call to action in my blog post, where visitors can comment on what Word Press , theme they like , When a comment is added to a blog post, the content of the post increases , Which is good for the google ranking , Longer blog post with relevant content about a subject , So it is a great option to let people comment on your pages and your blog posts , Edit posts, your favorite theme - what is your favorite theme and why? , Let us know below in the comment section , OK update , We did quite some optimization already and we did not even install Yeast yet , Which is an SEO plugin , Now people can comment, which is great , OK let's install Yeast , I go to the back-end of the website , I go to plugins, add new, and search for Yeast SEO enter and search for plug-in, that is , installed more than a million times and it is this one, install now and activate the , plug-in , The plugin is activated, remove this and I remove, that so I go to posts all posts, Best , Word Press themes W and I scroll down all the way , Yeast SEO and this is new, since we have installed the plugin , This looks like Google and this is what we can change on our website , So I can decide here, how I want my Word Press blog post to be shown in the Google search , results , So this looks nice and here you see a code, it says title, page of the title, page separator , that's okay and the site name , Well I don't like this , So if I go to SEO titles and meats and they go to post types, site template , I can say title page and actually I like this more and I just say Word Press King , So it gives us the title or the page and this and Word Press King , I do the same over here for pages and for title templates and for products , I save the changes and now if I go to posts and I go to best Word Press Themes W , I scroll all the way down, it will be something like this , So that looks a little bit better , If you want to change it, just click on it and then you can change it over here , Best Word Press themes W Depressing.com/themes/best Word Press themes W , If you want to change this, you can change it over here and then they will be changed , over here , If we go to the top over here, you can change this like also over here, but I like it the , way it is , Here we can create a Meta description, by default it's text of the first [Unclear W:W] , So in my recent years of web development , I came across some really nice Word Press themes , I click on it and I can change it over here , You see here a green indicator that means that this title has a great length, if I make , it longer, this is too short, this is great and this is too long , So leave it like this , This is also great and here we can create a summary of our blog post , This text has to be short and it has to be catchy , If people see this they should want to click on the link , So we have to put something here in this area, that makes people want to click on the link , So we have "best Word Press themes" in our SEO title, we have it in our slick and we , have it in our Meta description , That brings us to the next thing , Our focus keyword on what terms do we want to be found and this is the key word or phrase, , and of course it is "best Word Press themes W" , I'm going to save it or update it, and it says Word Press themes W, best Word Press , themes only no W , So, it says the focus keyword dozen't appear in the first paragraph of the copy , Make sure the topic is clear immediately , So I could go to my first paragraph and this is what Yeast SEO is doing, they are giving , me advice , Best Word Press themes of W, because this is between it , It dozen't count, but Yeast is not perfect and I do not say we have to follow all these , rules, but there are guides that can help us to be found better, but as I told you before , the best thing you can do is create a great article, that have a great value for the visitor , So what we could do is take a look, the focus keyword dozen't appear in the first paragraph , of the copy , So what I can do also, is say that focus keyword is a "best Word Press themes." , Now everything changes, because this phrase is used more often than with W , So, it says already it's green , So I update it and if you want to you can change some things , in the text, you have not used your focus keyword in any subheading such as H in your , copy , I can change that, "best Word Press themes." , Update - now you see, it is gone, but it's not totally , honest so I say the best Word Press themes mentions , So like this, scroll down again, the key word density is 0.3 , Which is a bit low, the focus keyword was found two times , Yeah I don't use the word best often, but I think the blog's OK like this , I think people can find a great value in this information , I give my opinion about the three best Word Press themes in my opinion, and I think this is , okay , If I want to use this post on Facebook then I can go to this step over here, and we get , a Facebook title and I just use the same as here , This "Word Press themes W" Facebook description, same as here and eventually a Facebook image , Use image and update if for some reason I don't want this page to be found in google , I go to this icon, and make the robots follow, I say no follow and that means that this page , will not be shown in Google , I wanted to be shown in google, so I select it over here and that is how it works , If you want to be found better in google, what you need to do is start creating more , available content about the subject you want to be found on , It is a lot of work, there can be only one page, number one in Google search results , It is a lot of work, but there can only be one page on the number one search results , in google , So even though you know how to optimize your website you need to beat the competition by , creating more valuable content that people will like , As share this on Facebook , So view post, it can take a while before Google sees this page , But if I go to my Facebook and I post it , You see there's no picture yet and it takes sometimes , So what I do, I often way today and then Google can take blog into google and then I post , it on Facebook and I get a nice image, as I have shown here , It is now W hours later, I select the blog post , I go to my Facebook, it's here in Dutch , I place the link over here, you see no picture right now, I like to say something , What are the best Word Press themes of W? , Read it over here, and if you like it, please like and share it , I place it and here it is, my text, the link, the title, if I click here I go to the blog , post and I can also share it here and that is how it works , If you want to create more information based on what people are searching for, then go , to Google, start typing Word Press How to make a child theme , So if I was me, which I am , I could make a tutorial about how to make a child theme, because people are searching , for that , And if I do that I make a video on YouTube , I make a blog about it , I post my video into the blog , I will make a blog post about it, and I will embed my video into the blog post, and in , that way I can get more visitors to my website , So my advice is use these steps and start creating some great content for your visitors , and persevere in doing it , Thank you for watching this tutorial , I hope you liked it and learned some good stuff , Good luck with applying everything and if you want to see more videos like this, please , subscribe and please like this video , See you next time , Bye .