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in this video I'going to talk about my , favorite SEO keyword tool which just , happened to be back on opossum bought , it a year ago and I'gonna share with , you a free tool at the end of the video , to identify keywords that you could use , to grow the SEO traffic on your website , hi my name is Adam from WP craftier , where I makeweights tutorial videos , and I do some approves for , non-techies if you're new here consider , clicking on the subscribe button click , on the bell if you don't want to miss a , thing let's just jump right on into it , this is my favorite SEO tool if you are , familiar with SEO tools you know they , all carry a pretty hefty monthly fee , let's take a look at one of the most , popular SEO tools and let's just take , look at how much it cost sits SEM rush , this USN't the deal we're talking about , this is not my favorite SEO tool but I , just wanted to show you we go to SEO , rush let's take a look at their prices , and you can see the least-expensive plan , is$W per month and it's worth every , single penny , but$W a month there's a lot of money , for a lo ta lot of people that's that's , gonna be kind of a budget buster so what , I'talking about is this right here , it's a SERP set you can go there right , now , WP craftier slash Superstate sear P , stat I never thought this would happen , but app Sumo got them to agree Tao deal , to bring their service back to app Sumo , for a second round and I bought this , last year looked up my receipts , actually here let me show you here'st he , back end of my app sumo account and when , I scroll down to the very bottom here , you can see this is when I bought it , lifetime access to SERP stat and I , bought this February of W I'vie been , using this thing for aye a lot of , people have been using this thing for a , year and it's been amazing it is spits , just so solid I mean this was like the , deal last year this was the SEO tool of , SEO tools that ever came to appeasement , it was , one of those tools where people were , just wanting to come back I thought this , would never come back and the reason is , there's a lot of costs involved for , these SEO tool companies to have people , on their platform they're constantly , retrieving data from their databases , it's not cheap for them and so I'm , actually kind of floored by the fact , that they brought this deal back let's , just talk about couple of the , limitations real quick I'm going to show , you the tool and then we'll get into , I'll probably give you a little bit of , keyword BASICs for your website and , then I will jump in to that free keyword , tool that you should consider adding to , your browser if you use Chrome okay SERP , stat and it's only bucks thought , I'd paid last year I looked at my , receipt was actually $here let me get , right on into the limitation right off , the bat it's all of these SEO tools have , their own database sand they have , databases for certain countries if , you're in a country and you want keyword , data and they don't have database for , it you're kind of Solon this deal , unless they add it but the deal is just , for the databases that are available , today here are list of those databases , US UK and a bunch of others we got , Canada in there Australia Germany we'vie , got French we'vie got a Italy there's a , bunch of countries in the rebut sadly it , does not cover every single country so , if that's going to be problem I just , want to let you know right up front in , this video that these are the databases , that are currently available what this , is is if I want to do some keyword , research for a particular keyword but , for us the US version of Google then I , would use the US one but if I wanted to , do it for the UK I would use the UK , database that's all that that means so , let me just splash through some of the , line items here they'll analyze the tool , analyzes URLs there's some API access , and there's something interesting I'm , going to show you about that in a moment , you can check on your competitor so you , can pop their domain in and see the , keywords that they're ranking for you , can check the blankest they're , getting so you can know where that you , could gonad get some backlinks if that , is what you wanted there ISS website , auditing where it will scan your website , and give you a bunch of suggestions , updates to the databases now all of , these tools have limitations that's why , they have different pricing tiers so , when I showed you the plans over at SEM , rush if you're familiar withes rush , just so you know the interface of using , SERP set is going to be very very , similar so it'similar to this very , premium service right here even this has , limitations so don't let the limitations , be a deterrent so you can do about W , queries per day that's pretty good and , okay so it's gonna let you know keywords , there's position tracking which is , really good and there's backlink , analysis etc all right so actually , don'think my plan included keyword , clustering interesting , okay so visit WP craft er comm slash SERP , stat now let's go ahead and let me show , you something interesting and then I'm , going to show you the actual tool this , is a tool that I hear in the app sumo , Facebook group will most likely be , coming to app Sumo , soon Id on't know when and what this is , is a reporting tool that can pull in , data from different tools so one of , those tools if we scroll down here is , SERP stat it's right here so you can , have this this is like reporting tool , like a Update dashboard so you can , look at this to see this the stats and , the health of your website's not health , as far as is it breaking but is it , growing the the marketing s-- okay , this will link into your analytic sand , your search console and SERP stat and , other tools they're saying it's also , going to link into some of the other , tools that you'vie seen on app Sumo they , have webinar coming up for that just , wanted to point it out that Seeps , is now going to start to be maybe , integrated in some third-party tools , which i think is pretty amazing , I can't wait let's just here let me do a , demo view so you can see kind of what a , dashboard looks like know for me I'm , getting this the minute it comes out so , you can have a page open that looks like , this so you can glance at it and easily , see how things are going for your , website in the particular date range , period that you have it pulling , information from so I'actually very , much looking forward to that I'll be all , over that so here'seep sets a website , they are the real deal come to their , website you can tell if you're familiar , with SEM rush the interface is going to , be very much the same I'll show you that , here Ina moment , they even this is totally a side point , if you look on their blog they did a , blog post a year ago about how their , app Sumo did year ago that they how , many licenses they sold how it was it , just sold out they limited it tithe , certain amount of licenses they were , gonna sell and they sold it so quick so , this is definitely deal to jump on you , could probably do search on that if that , interests you so here's the plan that , you're pretty much getting plus there's , I think couple little extras with it , you're getting plan a right here which , normally is W bucksaw month and there's , a discount if you paid for three years , and it lists out the same limitations or , not limitations caps they do have other , plans that have different caps , if you ended up needing more but I'll , tell you that the caps that this has are , actually quite perfect and fine for the , vast majority of people now if you're , big SEO agency you're probably gonna hit , these caps so you know Otis what it is , so anyways Went ahead and took a , keyword phrase online guitar lessons , right there and Used it in the tool , I'll just show you some of the interface , and the results it gave me when I did I , entered that and the point being is , anyone that has website should , paying attention and trying to identify , the right keywords for their product in , service to make it easier for Google to , show your website when people are , looking for what you have and this is , the number one SEO mistake that people , make all the time as they don't even , know the keywords that people are typing , in so they're not optimizing their , content for these keyword phrases guys , let me tell you SEO is a lot easier than , some people make it out to be for the , vast majority of SEO situations there's , just a few steps number one you ha veto , find your core or your your seed keyword , phrase in this case it would be online , guitar lessons then number two you need , to identify the longer tail versions or , variations of that an example would be , online guitar lessons for beginners , online guitar lessons for kids online , guitar Lewinsky's and there'Sabre , there's other variations of instead of , lessons that would be lesson so you , identify related longer tail keyword , phrases then you start creating bit of , content and you use those longer tail , keyword phrase sin the article you use , it in the headlines the different age , tags in the content you tailor your , content around it you come up with a , title that's gonna get someone to want , to click but it also has those keyword , phrases in it SEO USN'Ta's complicated , as people make it out to be now of , course if you'rein competitive niche , you're going to need to probably put in , a little bit of effort and this is what , I call the sky sky don't call actually , let me backtrack on that I did't come , up with this it's called the sky is , straight escapee sky scraper , strategy tongue twister there the sky , scraper strategy is simple you find the , website that has the content that is , ranking for your keyword you look at it , and see why is it ranking for that a lot , of times they probably just have a very , well-written article that has a seed , keyword and they'vie expanded on , with these longer Cal tell keyword , phrase sand then all you ha veto do is , create longer article and a better , article try to make it maybe nineteen , hundred and forty words if you remember , an SEO video released last month as , that being kind of the sweet spot of how , long do you want to make your blog posts , then once you do that to find out where , they have their blankest then , contact those webmaster sand say hey I , have also written an article on this , topic I would have invite you to take , look at it and maybe add a backlink , because to your article because it will , further add value to what you'vie written , linking Tommy website and for those , types of things that's where I you'd use , an outreach tool like lemon list or mail , shake or something along those lines , these outreach tool sand that's pretty , much it guys mean it's not much more , complicated in that obviously certain , keyword phrases seed keyword phrases are , going to be a whole heck of alto more , competitive than others and you're gonna , ha veto put a little bit more effort in , some of those more competitive ones but , I find that for the vast majority of , people the keywords that they should be , going after yeah there's Little bit of , competition but it's not like is , something that you can't compete at , yourself okay so here's the tool Have , logged in and remember said the , interface is going to be very much , similar to SEO rush it is where you have , your various options here on the left , here on the right you have the results , of the search that you put in so right , here what did is Is tarted with , keyword research'm not going to get , into every single one of these because , this is a pretty deep tool and it's , actually a suite of tools so what Id id , is I popped in the keyword phrase online , guitar lessons and then as we start , scrolling down here we get lots of , different information about this keyword , phrase so we get some of the most , obvious keyword variations of this , keyword which is just changing the order , of the words that is also something to , pay attention to but right here , also getting the volume of those , searches and CPC is the cost per play , per click for people that use this , keyword phrase in pay per click , advertising that's your average kind of , a cost per click right there and right , here off tithe right you see the actual , keyword phrases that people are paying , for and you see them right there as well , so you can see the different variations , most of these are already predictable if , you're used to keyword research which is , flipping around the words maybe making , one plural or singular or adding the , word best in front of but you can click , on show all and see all these different , various organic keywords you can see the , interest in this keyword overtime you , can see which is pretty important the , difficulty of ranking this particular , keyword but this is where you do first , you do some research on your seed , keyword and then you use that to , identify some longer tail versions then , you plug in your longer tail versions , into the tool to see what the , competition is like for those so right , off the bat I might not be able to just , throw IPA well-written article and rank , for online guitar lessons but I could , probably rank for maybe five or six , different long tail keywords in one , article rank for those and it's so it's , just amateur of finding those right , longer tail keyword phrases and look at , the look at the traffic or the the , amount of searches coming to those , keywords and then just ask yourself is , the juice worth the squeeze okay so , here's the keyword research and there's , all of these different options for it , right here you can also just put a , domain in to start doing keyword , research off of an existing domain and , it will pull out keyword phrases that , are related to that domain and I'll be , the first to say don't think it's me I , thin kit's everybody sometimes we're in , this little echo chamber bubble where , it's hard for us to see what keyword , phrases people actually enter in and , that's one of the crucial reasons why , it's good to have access to a tool like , this all right so here is , another tab this one I did a URL , analysis so I took the URL of the number , one non-paid result which is right here , this guitar at lessons.com obviously , they'vie got a really nice domain name , there so we can see the organic keywords , that the website is ranking for you can , see one of the things here is free , guitar lessons a lot of people are , entering that as well you can look at , their keyword position distribution so , right here'm seeing that they have W , keywords that are ranking number one in , Google when people search and you can , see this distribution you can click on , this to see those keyword phrase sand , here you can see the competitors to this , website so it's going to tell you those , and here is the missing keywords this is , actually a very interesting thing these , are keyword phrases that are related to , this competitor URL but they're actually , related to their competitors kind of , hard to explain so these are keyword , phrases that maybe this bestridden't , take into consideration but they're also , keyword phrases that its competitors are , taking into consideration like video , guitar lessons Think that's were , actually pretty good , free beginner guitar lesson see that's a , longer phrase keyword right there free , Qatar lessons for beginners see how , these are keyword phrases that are , longer than the seed keyword that we , might not right off the bat think of , that people are actually entering in of , course you can see the diminishing , amount of search traffic to these , particular keywords but that also means , it's easy to get easier to get those , eyeballs you do enough of that you will , have your website become an authority , and you will start ranking or having a , greater chance of ranking for that seed , keyword phrase which was online guitar , lessons this is just SEO W guys okay , and then lastly what did I do here I , popped the URL to that website into the , backlinkdashboard this right here is , pretty interesting because if you do , have an outreach tool it , just a matter of going to the same , places that they're gettingbacklinks , from say their articles or roundup posts , or something like that reaching out to , them and seeing if they will include a , link to your article in those various , round up post sand so you can scroll , here and see the backlinks where they're , coming from the websites the anchor text , that they're using this is the text that , is the actual hyperlink you can see , those all right here so anyways this is , SERP stat obviously I did't go into , deep deep deep detail because this tool , is very deep in its feature set lastly I , wanted to share with you atoll that is , free you can add it if you use the , Google Chrome web browser'vie been , seeing this talked up for the last , several months by lots of different , people and it's called keywords , everywhere and essentially what this is , it's really neat it's a free Chrome , browser extension you link it in and , wherever there's keyword phrases it will , just tell you what the Google traffic is , and that cost per click let's see if , they have some screenshots here did't , even go here for it Id on't have this on , the browser right now because we'd be , seeing all that and videos and stuff , like that so let's see if there is some , screenshots actually you can get it for , Firefox as well it looks like okay so , here'sf or Google I'm sure it's going to , show me how yeah there it is , so you just use keywords there's keyword , phrases wherever you go right you're , searching on Google you're searching on , Amazon you're searching on all these , various websites that you go to and it's , going to tell you the Google numbers for , those phrases wherever it finds keywords , it's insane what this tool does it's , very insane that it's actually free so , in this screenshot you can see someone , types keyword too land then now there's , this new bit of text underneath it that , shows the volume let's see if we can get , some additional let's see there's and it , works with other tools like here's an , example oaf tool forget the name of , it this I should make a video on this , but this , so generates longer tell keyword phrases , but in a different way different , methodology it also adds the search , volume to that so this even works with , keyword tools it's pretty crazy so , anyways this is key words everywhere , don't know the limitations of it but it , is absolutely free it's a great tool , should have it on this Chrome browser , but it would interfere with my various , videos so you have that there if you , want to check outset stat my link for , it is WP craftier a slash Seeps that , that's an affiliate link when you click , on it what that means is a small portion , of your purchase if you do purchase it , comes back here to support the channel , that's the only way I can stay be able , to make videos like this so if you want , to support the channel go ahead and do , that it dozen'cost you anything , additional and every little bit goes to , help this channel stay thriving the way , that it has been so this issuer stat I , wonder what keyword tools you use and , I'm sure lot of the folks that are , gonna watch this video already have SERP , set from last year there's a lively , discussion going on in the WP craft er , Facebook group about this people saying , their great experience that they have , had sinuses that you just can't beat , this Dali mean this is just , no-brain er deal I'honestly surprised , they brought it back for the same price , of $this should have been or more , but they did this this is great what , tools do you use let me know in the , comment section down below also what has , your experience been with search that , add that to the comment section down , below thanks for watching this video , I'll see you in the next one
