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SIB start for search engine results page , for example i'll go to google and want , to get some information about Jacaranda , tree what comes up here in response to , my search query this page is called , SERP stands for Search Engine Results Page , When someone searches for something in a search engine, such as Google or Being, the search engine presents all the relevant information with a SERP , In another word, a search engine results page is the page shown to the searcher in response to a question or a keyword , These results are ranked by their degree of relevance to the question being searched , What can you see in a SERP? SERP can include a listing of advertisements or ( paid results) and “organic” results , Organic results are based on search engine’s algorithm , A Google SERP can also show images, videos, maps or news , Search marketers or SEO specialists are digital marketers specialized in making web pages rank higher , Digital marketers compete fiercely for the same real estate on top of Google search results to maximize their visibility , Seeps can vary depending on the user’s physical location, browser’s cookies and social settings , SERP ranking depends on many factors, some of them include keyword-focused content, relevance, back links and user experience , A page that has more relevance is more likely to be rewarded by a higher search engine ranking , Other factors that can affect Google search results include: 1- Domain age 2- Keyword at the beginning of the title 3- The length of the content 4- Keyword density of the content 5- Image optimization 6- The presence of multimedia in the content 7- The presence of bullet points and numbers , For more information or questions please leave your comments below .