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, hi guys have people be having a good day , today's video is going to be about press , releases'vie seen a lot of questions , about it in astral face big groups and , I'vie had people ask me specifically , about it so I'just gonna clean up some , issues around this my own thoughts oh , and what you should do when it comes to , press releases so I'seen alto of , these kind of press and vacation , services where you submit press release , and it's placed Ina bunch of sites'vie , even had people ask me about this and if , I offer to do it as part of my link , building service and all truth I don't , and I'm not saying they don't have any , value but I would see my tea mas bears , been getting extremely relevant high , quality backlinks so that as a team in , place of waiting to do press releases so , where it does become useful as if you'vie , got something or the company has done , something that is genuinely newsworthy , thank along the lines of doing something , which is a world fast which nobody else , offers something extremely funny or if , it's shocking or something really , generous and charitable those kind of , things once they are released they make , it packed up and distributed on some , very very high authority news sites you , know we're talking the likes of the , Daily Mai land the Sun or the metal of , these kind of one sand I'd recommend if , it is genuinely something as interesting , as that you should probably even do some , active obliques yourself to online , journalist and torn language papers and , that's valuable it's not really just a , bit the authority of the link because , often on the daily me or the Sun is , gonna be an all fall link but it's also , breaking the direct traffic the referral , traffic and the brand awareness but more , often the knock your time is probably , best Ian't just doing traditional link , building because most of the team you're , not gonna have something which is , newsworthy , you know , if you do yours place really service for , kind of something which USN't as , newsworthy is gonna end up on board , authority sites so and their scenario , the actual back links themselves won't be , very useful in terms of SEO and even , traffic you know there's a few reasons , for this Oman one authority secondly , the very deep well then the Saints and , those Saints probably have hundreds of , press release son the menu so the , traffic will be minimal there's also , many others using it that place release , service and if everybody's getting a , link from them your competitors could be , as well and you know how much value does , not like have and if you're gonna be , that powerful because more often they're , not be easier there as to attain link , the less and here value that link are , gonna have in relation to your link , building we're trying to get lengths , from very relevant websites which have , some authority and are likely to have , some traffic you know which has your , rail of an audience there's no , comparison however what can be said for , using press release getting links from , press releases you know it can diversify , your anchor text ratio so if you'vie got , a problem lot even optimization it can , be good at diluting down and over , optimize anchor profile it do essay , that's like ranking signal to Google , that you're actively trying to promote , the website so it'snot going to have a , massive effect I mean you're not gonna , increase your rankings with the sheer , volume of place releases but and there , should be you're the star and if you're , starting monkey bone , you may be able to bank a capacitor fro , for the kind of ways could be its , keywords so you know it's gonna have a , positive effect but I would't recommend , to spend a great deal of time on it or , resources or money on press releases , where they come in useful or when you , have something which has you know the , potential to go viral you know way to , get shared on some major news , publications I meanie know there was , company that I talked to recently the , and had some kind of info graphic that , talked about the history of street art , and it was a kind of urban street , fashion brand and you know they they did , some press release sand they got some , very authoritative links from the likes , of the daily meal and I think the soul , as well by the point as the majority of , the time when you don'thieve something , which is truly clearly you know and you , is wealthy and potential to go viral you , should be concentrating on instead just , building lengths from very relevant , blogs and websites instead hope the , video helped see thanks for watching
