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hey guys in this video we are talking , about an algorithm update now not one , from Google but an algorithm update from , MO must have updated the way they , calculate domain Authority it's called , domain Authority 2.0 so in this video , I'm gonna break down their changes see , what the impact could be on you as a , website owner or as ANSI and go from , there it did't kind of discuss this , issue in detail coming up hey guys , Darren Taylor of the big market sir calm , here and I'm here to teach you all about , digital marketing enough that sound sup , your street if you'd consider , subscribing Tommy channel and in this , video we are looking at domain Authority , 2.0 which is a recent domain Authority , calculation update from Mars that , improves the quality of the domain , Authority scores given but first of all , what is domain Authority anyway domain , Authority is a ranking metric or better , described ass score I guess that was , created Bose company MO in order to , predict how successful a website would , be ranking on Google so it looks at a , number of factors , mostly links which is what Google looks , at anyway and the idea behind the score , is that the score out oaf hundred that , your website gets shows the likelihood , of how powerful your domain is and the , likelihood of how well you rank on , Google as well the score plays quite a , large part in terms of guest blogging , you know when people are out there , looking for link sand looking who to , reach out to to build links domain , Authority is a key metric that , determines how successful their link , building activity will be because if you , get failing from a high domain Authority , website the likelihood is you'll get , great power from that link and improve , your rankings if you get a link fro ma , low domain Authority website then it's , not going to have much impact on your , rankings overall and your actual domain , Authority yourself so these are the two , ways you can look at domain Authority as , a score but more important than that , more's have updated how they calculate , it and there's going to be some winners , and there's going to be some losers as , well personally speaking lucky for Meir , am aw inner my domain Authority score , went up by , seven points after the algorithm update , which is great news for me however a lot , of the people I track on Mars who are , competitors to my website and other , competitors fro mother client websites I , look at their scores have gone down so , ultimately it's hard at the moment to , determine specifically what causes , scores to increase or decrease but the , likelihood is MO is taking into account , the quality of Link's even more so than , they have done previously so therefore , it's a more accurate score and it's a , score that better reflects the actual , quality of links going to your website , so if you'vilest you'vie got some work , to do to start working on some quality , link sand if you'vie gained well done , you'vie been doing things right however , it'snot the be-all and end-all look as , I said people look at domain Authority , but nine times out often when people , look at domain Authority in the first , instance it's a bit of misleading and , a bit of avaunt metric in alto of , ways because ultimately the main , Authority dozen'thieve a direct bearing , on how Google sees your website it's a , metric created by Modesto best replicate , the authority of websites Google looks , at when it comes to ranking websites but , ultimately Google is the main port of , call for how you define how your website , ranks and the things you need to look at , to improve your website are Google's , factors so that's are ally important , thing , domain Authority is a great score and , again as I say it leads a lot of metrics , in terms of the blogging universe and , actually getting links out there and , actually showing off the power and , authority of your website and it is a , good indicator to how likely you will or , won'drank for a number of keywords , depending on how competitive they are , but again I keep stressing it's not the , be-all and end-all of everything if your , scores gone down it means you ha veto , work on better links if your scores gone , up it means you'Webern doing things , right in Mazda's eyes which hopefully , translates over into Google's eyes but , in terms of your score going up , overnight you're not suddenly going to , go up in rankings overnight because mods , and Google are two different things , and it's all about how Google sees you , not Mezzos that'domain Authority in a , nutshell and it's domain Authority 2.0 , in a nutshell- so if you have any , questions let me know in the comments I , reply to every single comment I get so , let's talk domain authority down there , if you like this video please leave , like below and then if you have , any other questions around marketing let , me know and check out the other videos , on my channel I'vie got tons of tips and , tutorials there around digital marketing , don'forget to subscribe and I'll see , you guys on my next video
