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hey guys this is Tim solo from 8 revs , and today I wanted to talk about broken , link sand broken backlinks because both , of them hurt your website's performance , in Google you're watching episode number , 8 of the oversimplified Spooky let's , start fro ma quick FAQ a broken link is , when a page on your site is linking to , some other page that no longer exists , this is bad for two reasons firs tit's , just bad user experience because when , people click a few links on your site , that bring them nowhere they will simply , get discouraged and second Google will , check every link on your page and once , it sees that some of them bring people , nowhere , it will just value your page less , because it'apparently linking to some , really outdated resource snow let's talk , about broken backlinks broken backlink , is when some other site is linking to a , page on your site that no longer exists , this kind of lindens't send you any , link juice and it dozen't help your , website to rank better in Google so now , let's see how do you find both broken , link sand broken blankest how do , you fix them to improve the performance , of your website and as usual'm going , to us ea tr avés tools to help me , discover broken link sand broken , backings this Ishim site Explore rand , I'm going to put my personal blog there , and see if it has any issues with broken , links and broken backings so it's , blackguard and I click search let's , search for broken links first want to , know if I'm linking to any pages that no , longer exist to do that I go to outgoing , links menu and , on broken links report as you can see , from this report my personal blog Ha's , pages with broken links this is super , lame because when I check how many pages , are indexed in Google using the site , operator blogger dotcom I can see that , in Google index there are W pages from , my personal blog and of these pages , have broken backlinks how lame Otis , this is super lame and this is actually , the reason why Decided to record this , video for you so let's take a detailed , look at one of the page son my blog that , has lots of broken links for example , this one this is an article about the so , called link roundup sand in this article , I have created list of over W , different blogs that publish link , roundup sand apparently as you can see , from ref site explorer quite a few of , these blogs actually 1 2 3 4 5 are no , longer life let's click on this page and , see if it's live or not , nope it returns and not found there or , and what I can do is find this link on , my page like this here it goes and , simply delete this link or probably , update it to live one actually to be , honest going through the list of W , pages and removing or fixing all the , broken links is not the the most fun , work in the world so I would probably , outsource it Tao freelancer or VTOL , assistant and I'm sure once they fix all , W pages on my blog my organic traffic , from Google should visibly increase now , let's see if my blog has any broken , backlinks , pointing to it now I go to the inbound , links section of the report sand click , on the broken backlinks report as you , can see there are no broken backlinks , pointing to my blog and actually this is , because I used to keep an eye on broken , backlinks and fix them immediately as I , see it but there the website that I'm , sure has tons of broken blankest , this website is of course , HFS com let's see how many broken , backlinks we have pointing to pages on , our site again I go to inbound links , section broken backlinks report and as , you can see we have more than W,W , blankest are pointing to our site , but Google dozen't count them because , the pages that they are pointing to , don't exist for example is let's take , look at this first one , it comes frames tools net which as you , can see is a perfectly legitimate site , but Google dozen't count vote from , this side because it links to this page , eh revenues HR F's close keywords , analysis which is no longer there and , there are two ways for us to fix this , issue the fir stone is to simply , redirect this URL for example to our , home Page Trans com this can easily be , done with robots dot texting I'm sure , many of you know how to do redirects , from from one page to another page and , the second option is to actually , recreate the content of this page and , put it by the same URL you /revs close , keywords analysis we no longer have the , content of this page but luckily there's , a great site Internet Archive you can , put any dead URL there and it will show , you lots of cached versions of this page , for example , let's go to a year W and I'm sure in , March there was a cached version of this , page so yeah we pretty much see what was , there and we could just copy and paste , this content and this banner and put , back the page so that links coming to , this page will no longer be broken and , Google will count them and help our site , rank better but again we have W,W , actually more than W,W of broken , backlinks to our site and recreating , pages or redirecting them it's not the , most the most fun thing to do so , probably we will hire again some , freelancer who will analyze this whole , report and fix all the broken backlinks , for us which will again help our website , to rank better to be honest I was very , surprised today when I saw how many , pages on my personal blog have broken , links and how many broken backlinks , there are pointing to h.res comm both of , these reports show that we have lots of , work to do and this is a huge , opportunity to improve these sites and , I'm sure if you run these reports for , your own site you'll see quite a bunch , of broken links and broken backlinks , that you can easily fix and improve your , website , that's it for today's episode of , oversimplified SEOI hope you enjoying , my series so far and I hope you're , already subscribed to a tr avés YouTube , channel because'm recording these , episodes every single week see you in , the next one bye , you
